One of the big challenges for the emerging field of digital engagement is to define and describe what it is that we do, and establish roles within teams which can enable it to happen more easily, more consistently and on a larger scale.
It’s no good being prescriptive – the skills and boundaries overlap too much. On the other hand there are some meaningful, common sense distinctions between the different types of activities involved in social media work which could help us move beyond the ‘I’m not techie’ label. Partly, by defining these roles more clearly, we’ll be able to advertise roles and brief recruitment agencies more easily. But by understanding different skills and aptitudes, we might be able to establish happier teams and make a stronger case for scaling up digital engagement within organisations.
I’ve listed out some of the activities which occured to me in the chart above, and come up with five groupings of skills/activities which seem to represent coherent roles:
- Campaign strategist
- Community manager
- Social media developer
- Digital mentor
- Social reporter