in Blog, Featured

Building Better White Papers

DFID

A quick link to some excellent work launched today by DFID highlighting their new White Paper on changes to the Government’s approach to tackling poverty around the world. The page, on their standard corporate CMS, manages to get you right into the issues via documentary-style videos, links to various ‘weights’ of content from the full PDF, a key points summary and materials for bloggers (like this rather nice image) via a PressItt SMNR.

Kenya - two men at phone kiosk

I really hope this is a sign of the future for major white papers – blending the downloadable PDF with a package of summary versions, background info, video and materials for people around the world who want to talk about the issues addressed.

It’s not the first bit of good work from the DFID e-comms team: as well as the engaging visual design of their corporate site, their Google Maps-based project info is clever and their array of bloggers and youth reporters make the work of the organisation accessible and interesting even if you’re not a development professional. Congratulations guys, on a job well done.

  1. Good list – and you’ve prompted me to join the UKTI LinkedIn group to check it out. The UKTI gang are doing some great stuff.

    Thanks for the mention.

    This comment was originally posted on BASIC CRAFT

  2. Good to see the UK government taking a step in the right direction! Usage of LinkedIn and other social media sites can give tremendous mileage to their initiatives.

    By the way, if anyone is looking to make the most of your LinkedIn account, check out networking expert Jan Vermeiren’s new book “How to REALLY use LinkedIn”. You can find a free lite version at http://www.how-to-really-use-linkedin.com/

    This comment was originally posted on BASIC CRAFT

Comments are closed.

Webmentions

  • UK Government and Social Media… 10 to Watch « BASIC CRAFT August 12, 2009

    […] Steph Gray said it most succinctly on his blog ‘this is a sign of the future for major white papers – blending the downloadable PDF with a package of summary versions, background info, video and materials for people who want to engage around the issues online.’ Based on these solid beginnings expect more advances in this area. Have a look at the accompanying SMNR while you are at it. […]