I’m sure others cleverer than me have done this better elsewhere, but as part of some work I’m doing (and as a precursor to potentially revisiting That Venn Diagram on this blog later) I thought I’d try and write down some definitions of digital stuff:
Digital Communications involves the use of digital channels – yours and other people’s – to convey messages and publish information. Sometimes this is with the aim of getting feedback, sometimes not.
Digital Engagement uses digital tools and channels to find, listen to and mobilise a community around an issue, maybe getting them to talk about it, give you their views or take action in pursuit of a cause they care about.
Digital Marketing is about getting your message in front of other people – often by paying directly or indirectly for access to their online spaces, inboxes or phones – and then getting them to sign up, buy or donate to your thing.
Digital Public Services are ways of dealing with government through digital channels so people can find out the information they need, choose and/or pay for something.
Government IT covers the systems, processes and supplier relationships which deliver the technology-based services which power digital public services, digital communications platforms and the back-office systems which theoretically enable public servants to do their jobs.
What do you think?