Cass has been quietly, but effectively, behind a lot of really effective digital engagement activity in government, both in her current role in the Digital team at the Department for Energy & Climate Change, and before that, as Web Manager at UK Trade & Investment.
At UKTI – an organisation which takes its digital very seriously – she was instrumental in building up probably the best UK government example of engagement via LinkedIn, creating a vibrant community over 5,000 strong of exporters, potential exporters, advisors and government folk, which buzzes with ideas and enthusiasm.
I’m pretty sure she had a big hand in UKTI’s excellent but low-profile group blog, which showcases some great stories about international trade and markets, and even better, integrates them with the practical support UKTI has been offering for years. For quite a while, the blog lived quietly on the cheap hosted service wordpress.com, which was probably a first for a major corporate presence like that.
And when my venue for Meet The Communities fell through late in the day, Cass was one of the first to put her hand up (on Twitter) to help host the event at DECC, where she and colleagues David, Ian and Rachel there took care of all the logistics and produced some great video footage, even sending me a copy of the hashtagged tweets when I was too slow to extract them from Twitter myself.
Three cheers for Cass.