24tips: understanding bounce rate

10 Dec: so people talk about ‘bounce rate’, and most of us have a vague sense that high bounce rates are bad, suggesting people are coming to a site in error, or not sticking around very long to enjoy our awesome content.

There’s a great little explanation of bounce rate, and some benchmarks for different types of site, over at KissMetrics. If you want to explore bounce rates in more detail, and maybe address areas of your site with suspiciously high rates, here’s a couple of places to start:

• Two simple rules for fixing high bounce rate pages
• Bounce rate: sexiest web metric ever? (you can get Avinash on YouTube too, he loves his bounce rate)