Personal blogging by Steph Gray, former digital agency founder and erstwhile bureaucrat

24tips: visualising your strategy

21 Dec: digital strategies are meaty things to write, taking into account all the domains of digital and the ever changing environment in which it sits.

Here’s a little visualisation I’ve used a couple of times now to help illustrate the direction of travel in a digital strategy:

digital strategy

(click to enlarge)

There are four key dimensions:

  • Channels: your site, your social media channels, email/mobile/RSS etc
  • Programmes: the cross-cutting projects and work you do on your channels, from analytics and research to technical infrastructure and CMS selection
  • Capabilities: the skills and configuration of the team
  • Proposition and Content: what the digital platforms are for and what you’re doing with them

By describing in some short phrases where you are on each of those now, in the short/medium term (3 months) and longer term (6-12 months), it’s a way of communicating the breadth, direction and pace of change to senior stakeholders and the people involved.

Feel free to adapt and improve!

24 helpful tools and techniques for doing web stuff cheaply

Related posts on this blog