Personal blogging by Steph Gray, former digital agency founder and erstwhile bureaucrat


Helpful Tips for 2013

December 1, 2013

After a little blip last year, I’m really pleased that we’re able to bring our series of advent tips for smart digital communicators¬† back for 2013. Helpful Technology was a freelance business when I first started the tips, but now we’ve grown to a gargantuan four people, so this year there are tips coming up…

24tips: visualising your strategy

December 21, 2010

21 Dec: digital strategies are meaty things to write, taking into account all the domains of digital and the ever changing environment in which it sits. Here’s a little visualisation I’ve used a couple of times now to help illustrate the direction of travel in a digital strategy: (click to enlarge) There are four key…

24tips: lo-fidelity wireframing

December 20, 2010

20 Dec: the biggest challenge in a web project is getting everyone’s expectations in roughly the same place. The big boss thinks it will engage thousands (but is actually happy with it looking shiny), the (internal) client says it needs to have functions X, Y and Z (but actually doesn’t mind, as long as it…

24tips: Google search tips

December 19, 2010

19 Dec: Ah, the mighty Google. You type in the keyword you want, hit return, and chances are the result you want is at the top. That’s it, right? Here’s a lovely list of some little-known power-user tricks you can use to supercharge your Googling, including some I knew and some I didn’t: The NCR…

24tips: analytics by email

December 18, 2010

18 Dec: Google Analytics is such a good free web analytics package, it’s hard to think of a really good reason why it’s worth paying for something to do that kind of job. Web analytics is a brilliant source of insight into what’s happening with your site, but too often it’s left as another job…

24tips: the basics of natural SEO

December 17, 2010

17 Dec: there’s an awful lot of stuff talked about search engine optimisation, much of it peddled by people who make a good living out of making it a dark art. The truth is, some clever copywriting and lateral thinking gets you a long way in search, and there are some simple ways to do…