Personal blogging by Steph Gray, former digital agency founder and erstwhile bureaucrat


24tips: analytics by email

December 18, 2010

18 Dec: Google Analytics is such a good free web analytics package, it’s hard to think of a really good reason why it’s worth paying for something to do that kind of job. Web analytics is a brilliant source of insight into what’s happening with your site, but too often it’s left as another job…

24tips: understanding bounce rate

December 10, 2010

10 Dec: so people talk about ‘bounce rate’, and most of us have a vague sense that high bounce rates are bad, suggesting people are coming to a site in error, or not sticking around very long to enjoy our awesome content. There’s a great little explanation of bounce rate, and some benchmarks for different…

Minding the shop

December 9, 2009

In my line of work, keeping track of the threads is half the battle. At work, we have (for now) three corporate sites, a sandbox, a development environment, and more. We have social media channels – some corporately-managed, many managed by external agencies in support of our campaigns – and an active stakeholder and media…