Personal blogging by Steph Gray, former digital agency founder and erstwhile bureaucrat


How should you measure the success of a digital team?

December 11, 2010

Some things are a numbers game: retail sales, top-flight athletics, fund management. There are standard yardsticks, you can compare the players, and there’s intense competition. Some things clearly aren’t like that: teaching, poetry, social care, research science, political lobbying maybe. That’s not to say that people don’t try, or that there aren’t measurable factors or…