Personal blogging by Steph Gray, former digital agency founder and erstwhile bureaucrat


What machines think people do: a basic primer on web analytics

October 1, 2009

In a previous life, I once wrote: Fundamentally, evaluation should be about measuring performance objectively in order to make improvements: measuring: involves a process for collecting, recording and sharing data, perhaps from a number of sources, or of different types performance: how successful the activity has been, which means how well it met its objectives,…