Postbureaucrat

Personal blogging by Steph Gray, founder of Helpful Digital and erstwhile bureaucrat

Tag: measurement

The 5-point ROI calculator

May 9, 2012

  If you’re anything like me, you’ll have been paying lip service to the concept of ROI for years. I’m generally sceptical of the validity of most ROI calculations, but don’t have a credible argument for why we shouldn’t attempt them. I generally mumble something about ‘qualitative’ data and look a bit sheepish. So in…

How should you measure the success of a digital team?

December 11, 2010

Some things are a numbers game: retail sales, top-flight athletics, fund management. There are standard yardsticks, you can compare the players, and there’s intense competition. Some things clearly aren’t like that: teaching, poetry, social care, research science, political lobbying maybe. That’s not to say that people don’t try, or that there aren’t measurable factors or…