Postbureaucrat

Personal blogging by Steph Gray, founder of Helpful Digital and erstwhile bureaucrat

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The 5-point ROI calculator

May 9, 2012

  If you’re anything like me, you’ll have been paying lip service to the concept of ROI for years. I’m generally sceptical of the validity of most ROI calculations, but don’t have a credible argument for why we shouldn’t attempt them. I generally mumble something about ‘qualitative’ data and look a bit sheepish. So in…