Tag:

I don't tend to feel I can write much here about the other side of what I've been doing these past nine years - our crisis simulation work. But here's a little flight of fancy into what simulating social media crises has to do with planes. Or something.

One little enhancement I’ve made recently to my social media training and crisis communications platform, the Social Simulator, is a domain-specific URL shortener. The idea is, since we’re simulating Twitter and now Facebook in a private environment, we really ought to offer simulation participants the ability to post short, trackable URLs like they would on…

We’ve heard the story of the Motrin Moms. Nestle on Facebook. Or YouTube-if-you-want-to. But how can Press Officers and marketers get to practice using social media and getting the tone right so that they can avoid disasters and deal with storms if they hit? For quite a long time, I’ve daydreamed about a social media…