Postbureaucrat

Personal blogging by Steph Gray, founder of Helpful Digital and erstwhile bureaucrat

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The digital comms planner

September 3, 2014

At Helpful HQ we’re a big fan of tools like the Lean Canvas or our friends Comms2Point0’s Comms Planning tool (PDF). A simple plan on a page or two that sets out what you’re trying to achieve, how you’ll know if you’ll achieve it, and what you’ll do to get there is more useful than a fistful…

What holds people back?

March 6, 2014

What holds people back from using digital tools and techniques at work? Is it that they need someone to tell them what Twitter is for? Or is it that they couldn’t tweet if they wanted to: the system would block it and their boss would look disapproving. Maybe the Press Office runs a tight ship…

Whither digital communication?

October 8, 2013

If GOV.UK is delivering the website, what’s the purpose of digital communications teams in government departments? That’s one of the interesting issues tackled by the Cabinet Office’s Digital Communication Capability Review, whose draft report is online for public comment for another couple of days. It’s a fine piece of work, led by some creative thinkers…

Offboarding

July 2, 2013

I’m learning a lot about salesmanship these days. Downstairs at Helpful Towers, where the people who manage our serviced office work, there are posters on the wall celebrating great customer service and setting out the company’s model for managing the customer relationship from first contact, right through to careful ‘off-boarding’, when the client moves out.…

What do you want from me? 7 alternatives to ‘Leave a comment’

July 27, 2012

Think back to you last digital engagement project outside Facebook. What did you ask people for? Chances are, you asked for a ‘comment’. Maybe a ‘reply’. ‘Feedback’, perhaps. A handful of you might have requested a ‘submission’. That’s not necessarily wrong – all of those are valid forms of input and depending on the goals…

The 5-point ROI calculator

May 9, 2012

  If you’re anything like me, you’ll have been paying lip service to the concept of ROI for years. I’m generally sceptical of the validity of most ROI calculations, but don’t have a credible argument for why we shouldn’t attempt them. I generally mumble something about ‘qualitative’ data and look a bit sheepish. So in…

Beating the bounds: a starter for ten

May 8, 2012

I really enjoyed a recent post by Tim Lloyd, head of digital at BIS, applying the principles of the ancient custom of ‘beating the bounds‘ to the process of managing a government department’s digital estate: Like those dignitaries beating the bounds, I don’t think it’s about owning every part of the estate, but it is…