Personal blogging by Steph Gray, former digital agency founder and erstwhile bureaucrat


Minding the shop

December 9, 2009

In my line of work, keeping track of the threads is half the battle. At work, we have (for now) three corporate sites, a sandbox, a development environment, and more. We have social media channels – some corporately-managed, many managed by external agencies in support of our campaigns – and an active stakeholder and media…

Why do people want microsites?

November 17, 2009

Photo credit: ilse Last week, Stephen Hale wrote a great piece on how to say no to new websites in the nicest possible way. I quite agree with him, and his analysis that most of the time, people say ‘I want a new website’ when they really mean that they want their issue or campaign…

What machines think people do: a basic primer on web analytics

October 1, 2009

In a previous life, I once wrote: Fundamentally, evaluation should be about measuring performance objectively in order to make improvements: measuring: involves a process for collecting, recording and sharing data, perhaps from a number of sources, or of different types performance: how successful the activity has been, which means how well it met its objectives,…