Personal blogging by Steph Gray, founder of Helpful Digital and erstwhile bureaucrat

Tag: Technical

Minding the shop

December 9, 2009

In my line of work, keeping track of the threads is half the battle. At work, we have (for now) three corporate sites, a sandbox, a development environment, and more. We have social media channels – some corporately-managed, many managed by external agencies in support of our campaigns – and an active stakeholder and media…

Why do people want microsites?

November 17, 2009

Photo credit: ilse Last week, Stephen Hale wrote a great piece on how to say no to new websites in the nicest possible way. I quite agree with him, and his analysis that most of the time, people say ‘I want a new website’ when they really mean that they want their issue or campaign…

What machines think people do: a basic primer on web analytics

October 1, 2009

In a previous life, I once wrote: Fundamentally, evaluation should be about measuring performance objectively in order to make improvements: measuring: involves a process for collecting, recording and sharing data, perhaps from a number of sources, or of different types performance: how successful the activity has been, which means how well it met its objectives,…